5 Ways to Get More Homeowners Involved in the HOA This Year

Homeowners associations (HOAs) are the backbone of well-run residential communities. From maintaining common areas to enforcing rules and planning improvements, the HOA board relies on homeowner participation to make the community stronger and more responsive to residents' needs.

Still, encouraging involvement can be a challenge. Many residents feel disconnected or unaware of the value they bring by simply showing up, sharing feedback, or volunteering. Here are five practical and proven strategies to help increase homeowner involvement this year.

1. Use Holiday Events and Charity Drives to Start Conversations

Holiday seasons are the perfect time to build community and encourage involvement. When residents come out to donate food or attend festive gatherings, use it as a touchpoint to start conversations about your HOA’s work.

• Host small events near donation drives or seasonal celebrations
• Set up a table with committee updates, upcoming improvements, or volunteer opportunities
• Ask residents for their opinions and encourage light involvement

These casual, friendly interactions plant the seed for deeper engagement down the road.

2. Ask for Feedback with a Quick Survey

A simple survey can uncover valuable insights while promoting transparency and inclusivity. Many residents are willing to share feedback even if they don’t attend meetings.

• Send digital surveys with easy click-through questions
• Ask what types of projects matter most to them
• Include one question about whether they know how to get involved—and use their response to provide a quick how-to

This tactic informs your decision-making and reminds homeowners how easy it is to participate.

3. Host Mini Events at High-Traffic Areas

Out of sight often means out of mind. Move HOA engagement to where homeowners already go.

• Set up an information table near the neighborhood entrance or clubhouse
• Offer light refreshments, flyers, and HOA updates
• Collaborate with local charities, Scout troops, or school groups to boost visibility

These “pop-up” events bring HOA visibility to the forefront and make it easier for residents to casually get involved.

4. Create a Neighborhood Video Chat Channel

An open video chat or Slack-style communication channel can serve as a virtual community center—a place for residents to connect socially while also learning how to get involved.

• Hold informal chats or Q&A sessions
• Use it for quick updates, reminders, or casual event planning
• Let neighbors form interest-based groups (pet lovers, gardening, etc.)

Over time, these channels foster comfort and familiarity, making residents more likely to attend virtual meetings or contribute ideas.

5. Live-Stream and Archive HOA Meetings and Events

Make participation convenient by embracing digital tools:

• Live-stream board meetings for those who can’t attend in person
• Record and post recaps of meetings, holiday events, and community projects
• Share links on your HOA portal, email newsletter, or private social channels

This approach helps residents stay informed on their own schedule and builds a sense of transparency and openness.

Creating a More Engaged and Empowered Community

The key to boosting homeowner involvement is accessibility, visibility, and consistency. By bringing HOA initiatives to where residents already are—online, at events, or in shared spaces—you can remove barriers to participation and encourage a deeper connection to community life. These five strategies offer simple but powerful ways to foster trust, transparency, and teamwork, making your HOA stronger and your community more united.

Looking to boost homeowner engagement this year? RealManage is here to help. As a trusted and innovative leader in bespoke community association management, we offer personalized strategies, full transparency, and best-in-class technology that empower boards to foster stronger homeowner connections. Contact us today to learn how we can help you build a more involved, invested community.